Advertisement

This advertising is to promote the store and its products. I saw this on a wall of advertisements while walking by the mall. I really like the way they play with the needle and yarn together making a letter K, which stands for the name of the store "Klose Knit". 

Book covers

Two different exemples:

Another book cover. I was on the best place in Champaign-Urbana, Barnes and Noble, and I thought this cover really cool. The function is obviously, captivate the costumer and sell the book.  I do not know this book and the author, but the concept created to the cover tells me that the content should describe a person without limit. Someone who has a infinite brain, as the universe. Someone who has several stories to tell. Then I looked the review behind, and I read exactly what I thought when just looking the cover. Maybe the function worked, because I am interested in the book now, the cover led me to the review and now I see the real function of a interesting and quality cover.

The second cover has the same function, sell it. But the argument is different. We see a new book, printed on the last weeks but with a rustic and 'out of time' cover. Why? It is part of a classic collection of books, they are pretty when they are together. The cover recall a old and classic time. This kind of cover makes you feel as you were back in the past. For those who love the classics, like me, it is pretty easy to be convinced to buy them. 

Book

This a book cover. We can see the style of the font which gives a movement from who is inside the train. The function by doing this effect is bring curiosity, first to the viewer and than occasionally to a reader. 

CD cover - Photo 3

Here we have an example ofhow we can be more boldly with a new typeface. This is a CD cover of a Brazilian rock band. They have used a lot of geometry in their project designs. That particularly has tree letters, GLM - first letter of each name, forming together a gear. Creative! 

Envelope - Photo 2

It is a envelope from a music company. I would say we almost can sing while reading this letters. This typeface uses audio cords as an extension of the letters, simulating the cables to connect electric  instruments. The idea is pretty simple, but very interesting and functional. Since the company is also a connection between artist and consumer, two connectors starting and ending the letters/slogan can give the idea of this connection.